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17th October - REFLECTION - PRODUCTION&REPRODUCTION

'Copying, Replicating, Repeating, Mimicking'

The use of production and reproduction is used within all forms of art, running through every medium and being taken on by a multitude of artists. Artists can use 'reproduction' to achieve a different result than the original piece, casting in different materials which offer an alternative quality from the authentic. Or sometimes works are recreated, for example paintings are copied and replicated with the new piece having a different quality to the original. Objects that are in existence can be mimicked or repeated by artists, changing the context in which it is used or creating a concept which takes it away from its initial purpose or use. These methods have been used widely across the art world, from sculptors to painters to print makers, in most cases there is some form of production and reproduction.

Changing the authentic results in a matrix (from where the copies derive) from the matrix we get copies and then copies from copies and so on. The aura of the original being in existence with a new form or piece.

This relates directly with the project I have been working on in the sculpture workshop where i have been taking casts from bottles using the negative space to portray the idea of mass consumerism as a visual image of the devastation pollution is causing. People see plastic waste as mundane and part of the everyday but when the materiality of the object is changed it becomes more significant and clear. So replicating, copying and repeating can be used to display an important social message, taking the form away from the original to altogether change the context of the object.  

This could also be ' copying without copying'. Taking something from industrial production and changing the purpose of the object. Water bottles are mass produced with Coca-Cola alone producing round 100 billion plastic water bottles each year which causes huge pollution problems. Marcel Duchamp and the 'Dada' movement used this method of copying in an extremely interesting way with their 'readymades'. 

The term readymade was first used by French artist Marcel Duchamp to describe the works of art he made from manufactured objects. It has since often been applied more generally to artworks by other artists made in this way. There are three important points here: first, that the choice of object is itself a creative act. Secondly, that by cancelling the ‘useful’ function of an object it becomes art. Thirdly, that the presentation and addition of a title to the object have given it ‘a new thought’, a new meaning. Duchamp’s readymades also asserted the principle that what is art is defined by the artist. Choosing the object is itself a creative act, cancelling out the useful function of the object makes it art, and its presentation in the gallery gives it a new meaning. This move from artist-as-maker to artist-as-chooser is often seen as the beginning of the movement to conceptual art, as the status of the artist and the object are called into question. At the time, the readymade was seen as an assault on the conventional understanding not only of the status of art but its very nature.

Marcel Duchamp, Bicycle Wheel, 1951. Metal wheel mounted on painted wood stool

The idea of repetition is a powerful tool within artwork, we acknowledge the effective frequency used with repetition and can represent the erosion of the aura of the original. For example Andy Warhol uses repetition with great effect, especially within his Marilyn Diptych.  Warhol made more than twenty silkscreen paintings of her, all based on the same publicity photograph from the 1953 film Niagara. Warhol found in Monroe a fusion of two of his consistent themes: death and the cult of celebrity. By repeating the image, he evokes her ubiquitous presence in the media. The contrast of vivid colour with black and white, and the effect of fading in the right panel are suggestive of the star’s mortality.

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